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Copywriting is written advertising, and advertising is ‘salesmanship in print’. A copy should be crafted to persuade readers and influence them into making a decision – usually making you a great deal of money. The copy should also

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[info_list style=”circle with_bg” icon_bg_color=”#000000″ icon_color=”#f7a600″ font_size_icon=”12″ eg_br_width=”1″][info_list_item list_icon=”Defaults-check” title_font=”font_family:Lato|font_call:Lato” desc_font=”font_family:Lato|font_call:Lato” title_font_color=”#000000″ desc_font_size=”desktop:16px;” desc_font_color=”#000000″]Educate your prospects[/info_list_item][info_list_item list_icon=”Defaults-check” desc_font=”font_family:Lato|font_call:Lato” desc_font_size=”desktop:16px;” desc_font_color=”#000000″]Bring in business leads[/info_list_item][info_list_item list_icon=”Defaults-check” desc_font=”font_family:Lato|font_call:Lato” desc_font_size=”desktop:16px;” desc_font_color=”#000000″]Rank you higher on search engines[/info_list_item][/info_list]
[info_list style=”circle with_bg” icon_bg_color=”#000000″ icon_color=”#f7a600″ font_size_icon=”12″ eg_br_width=”1″][info_list_item list_icon=”Defaults-check” desc_font=”font_family:Lato|font_call:Lato” desc_font_size=”desktop:16px;” desc_font_color=”#000000″]Build your brand[/info_list_item][info_list_item list_icon=”Defaults-check” desc_font=”font_family:Lato|font_call:Lato” desc_font_size=”desktop:16px;” desc_font_color=”#000000″]Serve as your salesperson 24/7[/info_list_item][info_list_item list_icon=”Defaults-check” desc_font=”font_family:Lato|font_call:Lato” desc_font_size=”desktop:16px;” desc_font_color=”#000000″]Convert traffic into paying clients[/info_list_item][/info_list]
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But you’ll need to work with a copywriter who understands all these and can present your offerings in a way that compels prospects; a copywriter like Olivia Kibaba.

If you like the sound of that, we should talk.

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