Copywriting is written advertising, and advertising is ‘salesmanship in print’. A copy should be crafted to persuade readers and influence them into making a decision – usually making you a great deal of money. The copy should also

  • Educate your prospects

  • Bring in business leads

  • Rank you higher on search engines

  • Build your brand

  • Serve as your salesperson 24/7

  • Convert traffic into paying clients

But you’ll need to work with a copywriter who understands all these and can present your offerings in a way that compels prospects; a copywriter like Olivia Kibaba.

If you like the sound of that, we should talk.

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