Most blog posts out there suck.
The reason?
Most ordinary bloggers shy away from the hard work required to create a remarkable reading experience.
But you, my friend, are not an ordinary blogger.
Today, we’re going to elevate your blogging game and show you how to write killer blog posts every single time.
If you haven’t already, I highly recommend reading my comprehensive guide on “How to Write a Killer Blog Post” for an in-depth understanding.
Select the Right Blog Post Topic
There are currently over 600 million blogs in the internet.
This should give you an idea of the competition you’re up against.
Before you set out to write a blog, you need to choose the right topic. And the best way to do this is to ensure you understand what your readers want to learn more about.
Tools like Ubersuggest and platforms like Quora can help you identify popular topics and questions in your niche, aligning your content with your ideal audience’s interests.
Research Your Topic
Once you’ve selected your topic, it’s time to dive into research.
Conduct a Google search and analyze the top ten search results. This will give you a feel of what your competitors are talking about.
You don’t need to read every post in detail, but focus on headers and subheaders to grasp what top-performing posts are covering.
This research will help you identify gaps and guide you in creating content that stands out.
Craft an Irresistible Blog Post Title
Your blog post’s title is the first thing readers see, so make it click-worthy.
According to statistics, most people only read the first two words of a headline or title before deciding whether to continue reading. 80% of readers never make it past the headline
If that doesn’t convince you, this one will: traffic can vary by as much as 500% based on the title.
Craft a title that piques curiosity, promises value, or addresses a pain point your readers may have. A compelling title sets the stage for an engaging post.
Create High-Value Content
The heart of your blog post lies in its content.
Or should we say content is king.
High-value content helps you attract, inform, and convert leads into buying clients. It is what answers your audience’s questions and develop relationships, build trust, improve conversions and generate leads.
This explains why content creation is a top priority for 80% of marketers.
But how do you create high-value content, you ask.
In a nutshell, you want to strike a balance between offering valuable insights and ensuring reader comprehension.
Challenge your audience enough to motivate them but not to overwhelm.
Pay attention to your writing style, use headers and sub-headers to improve readability, break content into digestible sections, and use visuals to reinforce your points.
End with Positivity and a Call to Action
Don’t leave your readers hanging.
Conclude your post on a positive note, summarizing key takeaways.
Encourage action with a compelling call to action, guiding readers on the next steps they can take.
This can be something as simple as subscribe or sign up, or a little unusual like give me more or join the fun.
Use Content Upgrades
Enhance reader experience by offering content upgrades, which provide additional value.
Place opt-in forms strategically within your post to capture leads and grow your email list.
But ensure that each one of your content upgrades complements or elaborates the blog post your website visitor is already consuming.
Add Opt-In Forms for Email List Building
Even without content upgrades, include a general opt-in form at the end of your posts. Building and nurturing your email list is crucial for long-term engagement and reader retention.
Edit Your Post
Before hitting the publish button, edit your post meticulously. Pay attention to grammar, spelling, and overall clarity. A well-edited post demonstrates professionalism and credibility.
Create Stunning Images
Visuals are powerful tools in content creation. Design an eye-catching featured image and incorporate additional images as needed. Ensure accessibility by providing alternative text attributes for your images.
Optimize for SEO
Improve your post’s search engine visibility by using the Rank Math or Yoast SEO plugin to add custom meta titles and descriptions. Enhance your chances of ranking higher in search results.
Optional: Add FAQ Schema Markup
For enhanced search result appearance, consider implementing FAQ schema markup using the Structured Content plugin. This can make your post stand out in search results.
Publish Your Post
Once you’ve completed all the previous steps, it’s time to hit the publish button. Ensure your post is formatted properly and ready to meet your audience.
Promote Your Post
Share your published post on platforms like Pinterest and other channels where you promote your blog. Leveraging social media and content distribution channels can expand your reach.
Notify Your Subscribers
Don’t forget your loyal subscribers. Send a newsletter informing them of your new blog post, fostering their engagement and connection with your content.
Optional: Submitting to Google Search Console
For better search engine visibility, consider submitting your new post URL to Google Search Console. This can help your content get indexed more quickly.
FAQs on How to Write a Killer Blog Post
Why is it important to research extensively for a blog post?
Research plays a crucial role in creating a killer blog post because it helps you understand your audience’s needs, find relevant data and facts to support your content, and identify gaps in existing information. Thorough research ensures your blog post is well-informed, credible, and provides valuable insights, making it more engaging and authoritative.
What is the significance of SEO optimization in a killer blog post?
SEO optimization is vital for a killer blog post because it enhances your content’s visibility in search engine results. When you optimize your post with relevant keywords, meta titles, and descriptions, it becomes more discoverable to potential readers. Higher search engine rankings can drive organic traffic to your blog, increasing its reach and impact.
How can I measure the success of my blog post?
Measuring the success of a blog post involves tracking various metrics such as page views, engagement (likes, shares, comments), conversion rates (if applicable), and the impact on your overall blog traffic. Analytical tools like Google Analytics can provide valuable insights into user behavior, allowing you to assess the effectiveness of your post. Additionally, reader feedback and comments can offer qualitative insights into the post’s impact and areas for improvement.
Creating killer blog posts takes effort and dedication, but the rewards are worth it. By following this comprehensive checklist, you can consistently produce content that captivates readers, drives engagement, and establishes your authority in your niche. Remember, as a dedicated blogger, the bar is always rising. Keep pushing yourself to deliver remarkable content every time.
